We’re down to our final P’s for Starting you Passion Project – and it’s actually the one that’s a little bit more scary than the two others. You guessed what that is? Yes – that’s P for your PROJECT. Yes, as in, finally implementing your own project this time.
They say this one’s more daunting and overwhelming for most because this is where you finally dip your fingers into the actual work and really dive into the thick of passion project starting it, implementing it, sustaining it, and of course seeing it to fruition. But actually – it doesn’t have to be that massively nerve-wracking to launch your passion project. It’s safe to say that yes, there’ll be bumps and humps here and there but isn’t that part of every project or endeavor that we do? We just can’t over obsess not having any of those because at the end of the day, it’s something inevitable and possible. Then again, with your planning and preparation, that sources of humps and bumps could be minimized if not eliminated at all. Of course, if you’re a mother, let me just emphasize this – you’re a mother first of all before a passion project doer. So, it’s okay to feel overwhelmed. I get that a lot of times too even up to now. But if and when you feel like there’s too many going on in your life including this passion project launching. Go stop and focus on what really matters in your season now – your relationship with God then your family.
Alright! That’s just something I need to say because exhaustion, burnout, and the like are all bound to happen to us, in whatever endeavor or project we do, whether a mom or not, if we do not set our priorities straight.
So for this post, I will be sharing some points for you to consider in building your project backbone and that will hopefully help you gain more confidence and structure before you finally jump in.
1. Brand Name – your brand name should clearly state what you do and your niche market. I will use as an example my blog – www.itsokayemom.com. Notice that I had intentionally included my name on it (preference only but not required), then indicating that I’m a mom. Because I want my readers and other people to recognize my blog as a mom blog. Hence, I use the itsokayemom handle in all my social media channels for quick identification for a mom blog.
2. Brand Identity – as a start up project, you will have to already decide on your brand logo and your personality. Does it go well with a chic-ish feel or do you go for a more professional black and white theme? Your colors, fonts, manner of speaking in your social media posts, and visuals will pretty much send this message to your customers. So it pays to decide early on what type of brand identity do want to present from the start.
P.S. You don’t need to be spending too much yet on the logo creation. I did mine with Canva (a free graphic design app) and I’m still using this in fact for all my graphics until now.
3. Niche Identification & Customer Profiling – this will help you hugely in terms of identifying which market you intend to focus your energies and efforts on. Specially at times when you feel like you can and want to do a lot of things for your brand. This will sort of balance it out because you would have to consider if it is relevant and value adding to your niche and customer profile.
In identifying your niche, you have to know which market you want to satisfy with your project. Again, taking as an example my blog, my main niche & customer profile is:
– Young / Millenial Moms
– Stay at Home Mothers (although this is not indicative in my blog name, but my profile / background note says this)
– Formerly working in a corporate career but had to prioritize family life for now
– Longs to pursue their passion alongside motherhood
Your niche & customer profile doesn’t have to be final and definite at once. It’s good to have it like that though but it’s natural to be tweaking it a bit as you go along your project implementation phase.
3. Project Story Building – for me it’s always important to let your customers know how your project started and how you built it. It’s sort of my way to personally connect with them by sharing the behind-the-scenes of my project. It’s important to establish your:
So you might be asking, “but I’m not that huge yet, is this something I need to do this early?” My answer – yes, absolutely! You know when I started my passion project, I didn’t know how people would accept it and how far it would go, but doing this makes you kind of feel that this is something you need to be putting your heart into because there’s just so much potential in each of our project. So yes, it makes perfect sense to have this right at the onset of your project.
4. Mid to Long Term Goals – by goals we mean what are your quantifiable and expected results to which you will measure your performance against as you move along. Taking as an example my blog, my operational goal is to:
– Reach x number of followers after x months
– Reach x number of subscribers in my mailing list after a certain period
Your goals can also be your business / financial goals, so for example:
– Monetize my blog through sponsored ads worth at least Php 5,000 a month (hypothetical amount only).
– Monetize my blog through affiliate marketing of at least 3-5 products a month.
And many other goals. It’s really up to you to decide your mid and long term goals for your project. Whatever you decide to make as your goal, the most important thing is that you have something your working towards and not just going through the whole process aimlessly.
5. Action Plan & Strategies – so you have already built quite a structure to your start up project, you can move swiftly to drafting your action plans & strategies. This can be your–
– Marketing & Promotion Strategy
– Income Generation Strategy
– Implementation Strategy
And whatever strategy you want to build for your project. Note although it may sound too structured and complicated to understand, you don’t actually need to make a lot of strategy and plans, just the ones that you really need and feel will be valuable for your project just before you launch it. Then as you move along, you’d figure you can add some more strategies as you see necessary.
6. Timeline – your timeline is more like your calendar for the next 6 to 12 months of your project implementation. If you’re a starting a blog, it pays to plan and schedule your topics as well as your publish dates. If you’re starting a product-based project, it may be of help to plot your activities, plans, and whatnot for the coming months. Personally, having a timeline helps me stay on track with my project goals and be consistent about it. Without it, I may dilly dally on some personal deadlines, because again, it’s not too critical anyway. With a timeline though, you are forced, or rather pushed to keep working on your set goals/plans. Again, the timeline may change as you move forward, that’s totally okay, important thing is that you have something planned out that you can follow along.
Woohooo! Now it’s time to finally put those plans into implementation. You go, dear! Go make that passion project shine! I tell you it’s not going to be all easy peasy along the way, but it sure is a fun and learning filled journey to get yourself in. You’re totally in for an adventure!
I’m with you in praying that this project will allow you to a blessing to other people. If there’s one thing I’d want to leave you with as you move forward with your projects, it’s this verse that I really love and keep remembering at times when I want to just drop everything because it’s just getting more and more difficult.
Psalm 121:2 – My help comes from the LORD; the Maker of heaven and earth.
God bless you, fellow sister / mom! Let me know how it goes for you and your project. I’d love to hear from you and your story. So please drop me a message if you get the chance. I’m excited to hear your story Passion Project story. 🙂